walk(document.body); function walk(node) { // I stole this function from here: // http://is.gd/mwZp7E var child, next; switch ( node.nodeType ) { case 1: // Element case 9: // Document case 11: // Document fragment child = node.firstChild; while ( child ) { next = child.nextSibling; walk(child); child = next; } break; case 3: // Text node handleText(node); break; } } function handleText(textNode) { var v = textNode.nodeValue; v = v.replace(/\bThe Cloud\b/g, "My Butt"); v = v.replace(/\bThe cloud\b/g, "My butt"); v = v.replace(/\bthe Cloud\b/g, "my Butt"); v = v.replace(/\bthe cloud\b/g, "my butt"); textNode.nodeValue = v; }